Mainline’s white-labeled tournament software will allow Learfield IMG College’s local staff at each of the Big 12 member schools the option to sell sponsors on esports visibility. Working with an established esports technology leader like Mainline affords both the schools and brands another powerful way to connect with students who love to game and compete.” “Esports represents a huge opportunity to extend our traditional sports marketing offerings to brand partners, both now and when sports resume, and we’re proud to lean in with the Big 12 to create a unique offering for its member schools, students and fans. “We’ve remained steadfast in our commitment to deliver for our partners, even in a changed environment of social distancing and college sports on pause,” said Learfield IMG College Chief Content, Development & Strategy Officer Rob Schneider. This esports venture with the Big 12 Conference and Mainline marks another step forward in Learfield IMG College’s vision to amplify its media and technology focus and to innovate for its college and brand partners. Learfield IMG College, which has managed the Big 12’s conference-level multimedia rights since April 2019, holds individual athletics multimedia rights agreements with all 10 member institutions. We appreciate the collaborative efforts that have made this first-of-its-kind Big 12 Championship tournament possible.” “This opportunity is a unique way to provide original content from within a competitive environment during these challenging times. “This is a great opportunity to engage in an emerging space on a Conference-wide level,” said Big 12 Commissioner Bob Bowlsby. Learfield IMG College has teamed with Mainline for the remote production for all games of the tournament. ![]() He will be joined by institutional radio play-by-play announcers for select broadcasts. Bill Pollock, the host of Big 12 This Week, the Conference’s syndicated weekly radio show, will call the action. Registration for the qualifying tournaments is open to all Big 12 students beginning June 22, and closes July 10.īig 12 Now on ESPN+ will carry the finals of each school tournament, as well as games from the Big 12 Championship rounds. One winner representing each member institution will advance to the Big 12 Conference Championship tournament July 18-19. From July 13-16, 2020, each Big 12 member school will play host to a single-elimination qualifying tournament featuring Madden NFL 20. The online-only event marks a first-of-its-kind for the Conference and provides advertisers elevated sponsorship opportunities within a university-branded esports platform by Mainline. The lineup features Clemson and Miami from the ACC LSU and Florida from the SEC USC and Oregon from the Pac-12 Michigan State from the Big Ten and Big 12 apostates Texas, Oklahoma, and Nebraska.Big 12 Now to Stream Qualifying Tournament Finals, Big 12 Championship Games Student Registration Begins June 22ĭALLAS – The Big 12 Conference and Learfield IMG College, its comprehensive multimedia rights partner, today announced the launch of an esports tournament for all 10 member schools. ![]() Superstar KO with colleges means that current NFL players will be in uniform for their almas mater. Players draft stars to their teams, and these players have buffs or special attributes to spice up the action. Superstar KO, a part of the game since Madden NFL 20, is a cooperative/competitive mode supporting teams of up to three players each the matches are designed to be quick, and players’ goal is to win four in a row, knocking out all the others. ![]() The crossover means this is the first game where players can take a college football team into an online match against a friend since the dear departed NCAA Football 14 eight years ago. The 10 college football programs that have participated in Madden NFL’s last two Face of the Franchise career narratives will cross over with Madden NFL 22’s Superstar KO mode, beginning Tuesday and running until Sept.
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